It’s real, it’s Prime - Amazon Prime
Amazon Prime is a new offering in Singapore and it offers incredible value (In fact, at $2.99 it’s the cheapest Prime subscription in the world!). In Singapore, a market littered with scammers and “too good to be true” offers, we wanted to reassure people that our ridiculous offer is real. So much so we’re willing to take an oath and swear by it.
The campaign was extremely successful (according to Amazon’s number-crunching data engineers.) and helped Amazon Prime win the title advertiser of the month. It also contributed to Amazon.sg becoming the most effective advertiser of the year in Singapore in 2022 according to the WARC report.