I am a Creative Director currently at BLKJ Havas, Singapore. Originally from Thailand, I’ve worked on high-profile campaigns across Australia, New Zealand, and now the APAC region, winning major awards at Cannes, D&AD, One Show, and others along the way.
My work for the Sydney Opera House, #comeonin, was the world’s most-awarded mobile campaign in 2016. My “Naughty or Nice” Christmas Bauble for Myer was recognized as one of Australia’s most awarded campaigns in 2019. More recently, I’ve led Durex’s most successful campaign in South East Asia’s market to date and made Amazon.sg a household brand in Singapore, winning them the “Advertiser of the Year” title in Singapore from WARC.
Having had over 10 years in the industry working with some of the best minds, I am a strong believer in work that pushes the creative boundaries yet answers the client’s problem. As a creative director, my goal is to collaborate with the team both internal and external to create a condition for that sweet spot. Beyond the work, as a creative person, my goal is simply to apply creativity to make a difference in the world.
Industry recognition and involvement
Rare Access Delegate 2019
AWARD school tutor 2017 - 2018
Cannes Lion Creative Academy Graduate 2017
Campaign Magazine (Asia) 40 under 40 2016
Guest speaker at Swinburne University, Facebook AU
Experience
Creative Director / BLKJ Havas Singapore 2020 – present
Senior Art Director / Saatchi&Saatchi Melbourne 2019 – 2020
Senior Art Director / Clemenger BBDO Melbourne 2017 – 2019
Art Director / DDB Sydney 2014 – 2017
Art Director / Colenso BBDO 2012 – 2013
AWARD school NZ (1st place) 2011
Industrial Designer / UFL Group 2010 – 2011
Creative Director BLKJ 2020 - 2023
BLKJ Havas is a mid-size, creatively driven agency in Singapore that has the ambition of extending its reputation and offerings to a regional scale. As the agency’s first Creative Director team, My partner and I lead a lean, team of 6-8 creatives consisting of new and existing talent. We work closely with senior management to set a higher creative benchmark for the agency, reignite the creative culture, and win new accounts both locally and regionally. Our work had brought the agency to its best year to date at Spikes Asia, winning awards across multiple clients.
Clients: Amazon.sg, Amazon Prime, Ninja Van(SEA), Reckitt(SEA), Grab, Hyundai, Land Transport Authority, Economic Development Board, Mediacorp
Key achievements
Led the pitch on Amazon.sg, assembled the team, ran and grew the remit of account singnificantly to include Prime, social, B2B over a period of 2+ years. The partnership resulted in the client winning the “Singapore’s Advertiser of the Year” title from WARC in 2022.
Led successful major regional campaigns for Ninja Van and Durex through work that is designed for the region both from the insight and the execution perspective. The campaigns performed well across all markets and were also recognized at local and regional Award shows.
Saatchi & Saatchi Senior Creative 2019 - 2020
I decided to join Saatchi&Saatchi to experience a new work culture from what I’ve previously experienced. I worked closely with an ECD who was one of Australia’s top writers and gained knowledge in the craft of writing. Adding to my existing Art Director skill, I was able to run as solo creative and had the autonomy to run my own major projects.
Client: Toyota, Bank of Melbourne, Lucky nuts, Visit Victoria etc.
Senior Art Director Clemenger BBDO 2017 – 2019
Clemenger BBDO Melbourne was recognized as one of the world’s best agencies at the time. Being an Australian advertising institution, the agency takes the business of creativity incredibly seriously. During this period, I’ve deepened my understanding of strategy, creative platform, film craft, and how to nurture and execute an idea so it reaches its full potential. I also gained new experience working for clients in various industries.
Client: Myer, Visit Victoria, Mercedez, BMW, Mars, Fonterra, ABInBev
Key achievement
Conceptualize and execute the agency’s most awarded campaign in 2019 for a major retailer client Myer on their biggest brief of the year - The Christmas campaign.
Conceptualize and execute and new brand platform for a prestigious Victoria Tourism account - Your Happy Space.
Senior Art Director DDB Sydney 2014 – 2017
I moved to Australia to join DDB Sydney, one of Australia’s biggest agencies, as part of their new ECD’s recruitment to reignite the agency’s creative reputation. Over the period of 3+ years, I progressed from a mid-junior creative to a senior creative. I worked on some of the country’s biggest clients, spent more late nights than I can count, honed my craft, learned from many world-class talents, and won a lot of awards along the way. It was an incredible experience.
Client: McDonald’s, Volkswagen, Audi, Westpac, Sydney Opera House, Telstra, Huggies, and many others.
Key achievement
Winning 9 Lions with the Sydney Opera House’s #comeonin campaign including a gold.
Conceptualize and execute many major campaigns for Volkswagen, and McDonald’s at brand, product, and retail levels.
Junior Art Director, Colenso BBDO 2012 – 2013
I joint New Zealand’s most creative agency and got a chance to work with some of the best creative minds in the country. I learned the ins and outs of ad land and got a few things made.
Client: BNZ, Tourism Auckland, Fonterra, and many others
Key achievement
I was a key creative on the tourism Auckland pitch which we won.